Part and parcel when it comes to running an online business, this thing the call the webinar. Getting in front of more people in the digital world is easier, granted, than the average brick and mortar shop but let's be real - it's bloody scary to get your face on camera!
Webinars are a great teaching platform and at some stage we'll all decide to do our first one. Or maybe you've already fumbled through a couple and you're keen to streamline the process a bit more.
I've been creating templates in Evernote for most of my workflows and despite knowing step-by-step what I need to do in my head, having a tickable webinar set-up template to follow time and time again means that my preparation is consistent. That I don't miss a step in the rush or more importantly, that I make the most out of my planning and promote it on all my channels, create valuable bonuses and really create a great learning experience for my customers.
Breaking Down The Process
I broke the webinar set-up process down into four sections:
The logistics are the cogs. You've got to know what the webinar topic will be otherwise DUH! you can't teach anything. The date is pretty self-explanatory and setting it super early means you've got a solid deadline to work towards. Winging a webinar is never a good idea so outlining the points that you'll cover is an important step in reaching the goals you're setting for the webinar - goals for both your customers and for yourself.
The promo section is both the most fun and the most daunting - all the more reason to make a checklist to ensure it gets done. Creating the graphics to fit the vibe of the webinar's message for social channels can be time-consuming so ticking it off quickly feels like a big accomplishment.
Creating a Facebook ad campaign could be a hit or miss thing if you DIY it, so decide whether the offering you're promoting through your webinar is worth the process or perhaps look at hiring someone to do it for you if you're not so confident with ads.
Draft more than one email to advertise the webinar. People need reminders and may not sign up at the first mention. Tackle it from different angles but I recommend mentioning it via email at least three times, but you know your audience best!
Depending on what platform you'll host your webinar on you may want to set up a landing page on your website too. At the very least you can have access to your own analytics to see how many people are landing on your page. You might catch a few readers who pop to your website completely unknowing that you were hosting a webinar otherwise!
The presentation part of the webinar planning is the juicy bit. I create my slides in Canva, keeping in mind the points and goals that laid out in the logistics section and added to the table in my Evernote note. I jam pack the slides with lots of noteworthy info and graphics - that covers all different types of learnings via audio, images and text.
Making the offer can feel sleazy but working it into the slides really can be simple. Make sure your offer is aligned with what you're teaching and that it offers uber value on top of what you've just taught so the whole buying process feels just like the next step.
Creating an easy link for your offer is a super tip. Bit.ly is a URL shortening website and I highly recommend it. Makes it easy for people to head over and buy straight away rather than trying to type in a hugely long web address.
By the time you get to the follow up section, you'll have a bunch of satisfying ticks in the check boxes - feels good!
Make use of the recording after the webinar and embed it on your website somewhere and offer as an opt-in freebie to people who join your list. Send the link for the same recording to the people who signed up for your webinar in case they couldn't make it live, or send an invite to your full mailing list - you might still get sales out of it.
Again, people may not watch or buy after the first email reminder so send a couple to remind them of the free value they'll get from the recording you have and keep give, give, giving!
Checklists seem to make things much less overwhelming and with webinars feeling that way before you've even begun, my free Evernote template is perfect to get you started on your own straight away.
Add it to your own Evernote account by entering your email below - see you on a webinar soon!